原标题：最贵的是每小时十元！ 从“白菜价”到“吞金野兽”，您还能负担得起共享移动电源吗？
概括
[Themostexpensiveis10yuananhour!From”cabbageprice”to”goldenswallowingbeast”sharedpowerbankcanyoustillaffordit?】Theusagefeeofsharedpowerbankhasbeenincreasingsince2017RecentlythecollectivepriceincreaseofsharedpowerbanksonceagainrushedtothehotsearchonWeibotriggeringheateddiscussions(ChinaSecuritiesJournal)
The first half hour is free, 1 yuan/hour, 3 yuan/hour, 5 yuan/hour, 10 yuan/hour… Since 2017, the usage fee of shared power bank has been increasing.Recently, the collective price increase of shared power banks rushed up againWeiboHot search, sparking hot discussion.
source:Weibo
Faced with rounds of price increases for shared power banks, can you still afford to borrow power banks?
The price of power bank is up to 10 yuan/hour
While the market size of the four shared power bank head companies such as street power, small power, incoming call, and monsters continues to expand, the price of shared power banks has also risen quietly.
Take Changsha as an example. At present, the price of four shared charging treasures for street electricity, small electricity, incoming calls, and monsters in most shops is 3 yuan/hour, with a cap price of 30 yuan per 24 hours, and a total cap price of 99 yuan.
Source: Screenshot of Zhongzheng Jun’s mobile phone
Zhongzheng Jun looked through his own rental records and found that in 2017, the use of shared power banks was still in the stage of consumers’ “whole wool”. The rental record shows that Zhongzheng Jun rented a power bank on December 9, 2017. The use time was 49 minutes, but the total cost was 0 yuan.
Source: Screenshot of Zhongzheng Jun’s mobile phone
As shared power banks gradually penetrate into people’s daily lives, the price of shared power banks has increased significantly.
Zhongzheng Jun selected his own rental records for the second half of 2018 and the second half of 2020. The comparison found that in 2018, the price of renting a shared power bank was still around 1-2 yuan, and occasionally 3 or 4 yuan in the case of longer use. But by 2020, the price threshold for renting a shared charging treasure has been raised to 3 yuan, and the era of 1-2 yuan is no longer.
Source: Screenshot of Zhongzheng Jun’s mobile phone
The price increase of power bank in different regions is also very different. The use price of shared charging treasures in cities such as Shanghai and Beijing is significantly higher than in areas such as Changsha. Miss Ji from Shanghai told Zhongzheng Jun that nowadays, the price of borrowing a power bank is getting more and more expensive. Ms. Li from Beijing also feels the same: “Now it costs 5 yuan or 10 yuan to use it once, and you can buy a power bank for 10 times.”
Source: Provided by Ms. Ji and Ms. Li
In addition, Zhongzheng Jun found that in places with many people such as tourist attractions and bars, the price of shared power banks is also more expensive than other places. Earlier, some media reported that the price of a power bank near the music fountain in Hangzhou West Lake reached 10 yuan per hour. In addition, many netizens said that the price of shared charging treasures in bars is generally 10 yuan per hour.
source:Weibo
Where does the pricing come from?
The cost of using shared power banks has repeatedly increased, and the prices for use in different places in the same area are also very different. From “cabbage price” to “golden swallowing beast”, where does the pricing for the use of shared power banks come from?
According to previous surveys conducted by the media, the pricing of shared power banks is jointly set by merchants and enterprises. Shared power bank companies can increase or decrease the hourly use price of shared power banks according to the requirements of merchants. The difference in the use price of different places in the same area is mainly caused by the different entrance fees and sharing fees.
In addition, related companies also responded to the media’s response to the price increase for the hourly use of shared power banks. In an interview with the media, the relevant staff of Street Power said that the epidemic has caused revenue to fall short of expectations, and that the price was raised after taking into account the issue of cost recovery.
However, relevant industry insiders put forward different views on the price increase. Many people in the industry believe that the sharing economy, as a new consumption model, has a relatively large investment cost in order to attract consumers in the early stage. When an enterprise grows to a certain level, it must return to the necessary path for enterprise development to calculate the cost and benefit.
“Three powers and one beast” moves frequently
Related companies continue to make profits
The price of shared power banks has risen, and the company’s revenue has also increased. The data shows that from 2019 to 2020,Monster chargingImplement separatelyOperating income2.0223 billion yuan and 2.809.4 billion yuan, respectivelyNet profit166.6 million yuan and 75.4 million yuan.
At the same time, as the industry leader, the “three powers and one beast” also act frequently.
April 1st,Monster chargingWith the title of “shared charging first share”, it landed on U.S. stocks. As of the close of U.S. stocks on April 9, Eastern time,Monster chargingThe market value of is approximately US$2 billion.
Xiaodian Technology completed three phases of listing counseling from July 2020 to January 2021, preparing to sprint to the ChiNext.
In addition, in the evening of April 1st, street telegramannouncementSaid to formally merge with Soudian, and the two parties will jointly form a new group company. According to the announcement, “Jiedian” and “Soudian” will be the two major sub-brands of the same group company, and maintain the original business and team independent operation. After the merger of Jiedian and Soudian, “the number of users will exceed 360 million, and the peak daily orders will reach 3 million, and the market share will be the first in the industry.”
According to a report by iResearch, the scale of China’s shared charging market will be 9 billion yuan in 2020, and it is expected to grow to 106.3 billion yuan in 2028, with a compound annual growth rate (CAGR) of 36.2% from 2020 to 2028.
Related reports:
Jinan shared power bank price increase survey: renting for 1 hour will cost three or four yuan and up to 10 yuan in bars and nightclubs!
Behind the price increase of shared power banks: market space and business models need to be further explored
(Source: China Securities Journal)
(Editor in charge: DF150)
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