房地产交易渠道频频“选一”,专家呼吁房地产行业反垄断! _东方财富网

原标题:房地产交易渠道频频“选一”,专家呼吁房地产行业反垄断!

概括

[Therealestatetransactionchannel”chooseone”frequentlyexpertscallforanti-monopolyinrealestateindustry!】Thereporterlearnedonthe10ththat58comCEOYaoJinbosaidinMomentsthatsomecompaniesintherealestatetransactionfieldpackaged”chooseone”as”voluntary”andstronglyurgedthestatetoimposeanti-monopolyfinesonrelevantcompanies(EconomicReferenceNetwork)

The reporter learned on the 10th that Yao Jinbo, CEO of 58.com, said in Moments that some companies in the real estate transaction field packaged “choose one” as “voluntary” and strongly urged the state to impose anti-monopoly fines on related companies.

In fact, aboutreal estateThe existence of monopoly in the industry is not the first time it has been proposed.This year’s two sessions, Mo Tianquan, member of the National Committee of the Chinese People’s Political Consultative Conference and Chairman of Fang Tianxiareal estateMarket Monopoly, Implementation of the “Recommendations on Housing and Housing No Speculation” pointed out in the proposal that it should be prevented that some cities have gradually formed a monopoly pattern of development and intermediary agencies with high market share.House priceStability has an adverse effect.

Mo Tianquan believes that in the past three years, brokerage companies have entered the new house market on a large scale, changing the traditional new house market agency model with a commission of about 1%. The “new sales model” of a second-hand linkage in the new house market has “kidnapped” developers and buyers to a certain extent. The intermediary fees in some new house markets are as high as 5% to 10%, and the intermediary fees of a few real estates are even extremely abnormal. The intermediary fee of more than 10% distorted the normal operation of the new house market.

Ding Zuyu, CEO of E-House Enterprise Group, also pointed out that high channel fees are squeezing project profits and are in opposition to the ever-tightening costs of real estate companies. In the Tianjin and Hangzhou markets, the channel has commission points as high as 10%, and in Shenzhen it is as high as 7%.Channel marketing is helping real estate companies boost salesPerformanceAt the same time, false promises, competition for interests, mismatches between customers and listings continue to occur. Expensive channel fees and industry chaos are triggering reflections from real estate companies and the market.

In this regard, Hu Jinghui, chief economist of the Jinghui Think Tank, said in an interview with a reporter from “Economic Information Daily” that unlike other industries,real estateThe industry is a highly regional industry, which has a high share in a single city or region, which will have an impact on the local real estate market.

“Now in first- and second-tier cities, many top brokerage agencies have a high market share.” Hu Jinghui said, especially in the era when real estate brokerage agencies form alliances, the phenomenon of high share is more obvious, and some even have a market share of up to 50%. %the above.

Hu Jinghui said that with the increase in market share, these institutions will have absolute monopoly status and voice, and will naturally control the pricing power. This brings about-Over-rated price.ThisThis is the main reason for the substantial increase in channel fees and second-hand housing transaction commission rates in the past two years.

Hu Jinghui pointed out that in certain areas with high market share of top brokerage agencies, the following situation has emerged: in the new house market, channel exclusivity is required, and exclusive sales of “two-choice one” are carried out; commissions for new house sales channels have increased from the previous 2% to 3% , A substantial increase to 5% to 10%, and even 15% in some cities. “This will only bring about two results: Either the developer’s profits will be greatly eroded, or the developer will pass on the sales cost to the consumer. In the second-hand housing market, the intermediary fee will increase from the initial 1%, 1.5%, and 2%. To about 3%, there has even been a shift from the one-way commission collection in the past to the two-way commission collection.”

In fact, it’s not just commissions that will increase, but house prices will also be affected. According to the previous research results of the transaction data of 19 cities from 2019 to 2020 by Professor Zhang Xiuzhi of Renmin University of China and Professor Lin Zhijie of Tsinghua University, there is a correlation between the concentration of real estate brokerage market and the price of second-hand housing, and the more concentrated the real estate brokerage market is. High, the more obvious the monopoly of the real estate brokerage market, the weaker the bargaining power of buyers and sellers. From the data point of view, the market share of the top four brokerage agencies in the real estate brokerage market (that is, the real estate brokerage market concentration) increases by 1%, and second-hand house prices will increase by 0.2%. Taking Beijing as an example, if the market share of the top four brokerage agencies increases by 10% in total, the average price of second-hand housing will increase by RMB 1112.20 per square meter (2%).

In addition to the price impact, Hu Jinghui also emphasized that we should be alert to the data security controlled by the dominant enterprise. He believes that personal real estate data not only includes private information such as personal name, phone number, identity, work, and financial status. In the VR era, if information including real estate coordinates and even the overall structure of the house is leaked, the risks can be imagined.

Wang Yuchen, director of Beijing Jin Su Law Firm, told the reporter of Economic Information Daily that regarding monopoly itself, in accordance with the provisions of the anti-monopoly law, monopolistic behaviors include: operators reaching monopoly agreements; operators abusing their dominant market position; having or may have exclusions , Concentration of operators that restrict the effect of competition.

“At present, the above-mentioned problems already exist in the real estate industry.” Wang Yuchen said that we should be alert to the monopoly trend in the real estate industry and the instability of house prices that it brings, and even “kidnapping” the interests of the entire industry. “Housing is a matter of people’s livelihood, so compared with other industries, real estate has a lower tolerance for dealing with monopoly.”

(Source: Economic Reference Network)

(Editor in charge: DF398)

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