都印和快手是主要的看跌者吗？ 70家影视媒体共同谴责在五分钟内看电影成为历史吗？ _东方财富网

原标题：滴滴和快手是坏消息吗？ 完全生气，70家影视媒体共同谴责！ 在五分钟内看电影成为历史吗？

概括

[DoyouthinkDouyinandKuaishouarebad?70filmandtelevisionmediajointlycondemnedthatwatchingamovieinfiveminutesbecomeshistory?】”5minutestowatchxxmovies””xxshowsyouaTVseries””xminutestowatchblockbustermovies”YoumayoftenseesuchvideosonshortvideoplatformssuchasDouyinandKuaishouAspeoplefollowtherhythmofthedramaFasterandfastersuchshortvideoshaveevenbecomeanewwayforaudiencestofollowdramasThismethodhascausedangerintheindustryMorethan70filmandtelevisionmediaunitsandenterpriseshaveissuedajointstatementontheprotectionoffilmandtelevisioncopyrightsstatingthattheywilleditandcutthecontentoffilmandtelevisionworkswithoutauthorizationfromthepublicaccountproducersandoperatorscurrentlyappearingontheInternetHandlingdisseminationetcwillinitiatecentralizedandnecessarylegalrightsprotectionactions(ChinaFundNews)

“Watch xx movies in 5 minutes”, “xx takes you to TV shows”, “Quickly watch blockbuster movies in x minutes”…… You may often see such videos on short video platforms such as Douyin and Kuaishou, as people follow the rhythm of the drama more and more The faster, this kind of short video has even become a new way for the audience to follow the drama.

And just now, this method has caused anger in the industry. More than 70 film and television media units and enterprises issued a joint statement on the protection of film and television copyrights, stating that they will make unauthorized editing of the contents of film and television works by public account producers and operators currently appearing on the Internet. , Cutting, transporting, disseminating, etc., will initiate centralized and necessary legal rights protection actions.

　　A joint statement by more than 70 film and television media companies:There are too many short video “porters”, and rights protection will be concentrated!

On April 9, the China Television Art Exchange Association and others issued a joint statement on the protection of film and television copyrights.

China Television Art Exchange Association, China Television Drama Production Industry Association and other associations,IQIYI, Tencent Video, Youku, Mango TV, Migu Video and other video platforms as well as Noon Sunshine,Huace Television, Ningmeng Pictures,Ciwen MediaFilm and television companies such as Yaoke Media, Xinli Media and other film and television companies jointly call on the majority of short video platforms and public account producers and operators to respect originality, protect copyright, and not to edit, cut, transport, and disseminate related film and television works without authorization. The above-mentioned right holders will also take effective measures to pursue the legal liability of the infringer, and jointly curb the industry chaos of unauthorized use of film and television works by public account producers and operators. The joint statement is as follows:

1. In response to the unauthorized editing, cutting, handling, and dissemination of the contents of film and television works by public account producers and operators currently appearing on the Internet, centralized and necessary legal rights protection actions will be initiated;

2. Call on producers and operators of short video platforms and public accounts to earnestly raise their awareness of copyright protection and truly respect the intellectual property rights of others. When editing, cutting, transporting, and disseminating film and television works, they should check whether they have obtained legal authorization. Avoid the quagmire of false intrusion rights;

3. Call on all sectors of the society to actively report, delete, and block infringing content, jointly prevent and resist infringements, and jointly safeguard the legitimate rights and interests of the film and television industry.

　　Douyin, station B, and soon you are going to panic?

As soon as the news came out, netizens discussed, “Which clips of Douyin won’t survive anymore” and “Isn’t Douyin bad?”

In recent years, short videos have developed rapidly and have become a “time-killing” weapon for people’s entertainment. One type of edited short video uses funny and comical techniques for secondary creation, introducing and commenting on popular movies and TV series for the audience. The production cost is low, but it is very popular with short video users. More typical is the “X minutes to finish XXX” series.

This type of video directly used the original film and television works, which triggered a discussion on whether copyright infringement. The key is whether this type of video is “fair use”. For example, Gu Amo was sued in court for this matter.

Once the audience’s attitude to watch a film and television drama was dominated by film reviews, but now is the era of short videos, and film and television accounts of various video formats are constantly emerging.

In station B, this type of video is generally longer, more than 15 minutes is common, and some super-long commentary can even last for one or two hours.

In Douyin, the film and television account seized the characteristics of vertical short videos to pursue coolness and curiosity, and explained a large number of thriller and horror films, which rose to tens of millions in a very short time.

By re-editing and re-interpreting film and television drama works, this type of “content porter” account can often attract hundreds of thousands or even millions of fans, and can successfully make money through delivery, live broadcast, and advertising.

At the same time, due to the low threshold and “high cost performance”, this type of account has attracted imitators one after another. Some of the accounts even have “recruitment” written in their names. They not only make profits by selling “handling tutorials” and teach buyers The risk of infringement is avoided by cropping, frame extraction, speed adjustment, horizontal flip, saturation adjustment, etc., and high-priced courses are also offered to teach how to monetize film and television clips.

On a short video platform, a blogger with nearly 1.3 million fans uses the name “One Movie, One Story” to update a tailored film and television work almost every day. In its live broadcast room, a number of released movies were played uninterrupted, attracting hundreds of users to “watch”. In the “screen” of his live broadcast room, the author guides users to download the games in his “promotion link” to earn “promotion fees” from the corresponding manufacturers.

Some people also make profits by selling “moving tutorials” while making “moving videos.” On a short video platform, a blogger with nearly 600,000 fans peddled a “video tutorial” in the live room for 99 yuan per copy; data shows that more than 400 copies of this “tutorial” have been sold.

According to the 47th “Statistical Report on China’s Internet Development Status” released by the China Internet Network Information Center (CNNIC), as of December 2020, the number of online video users in China has reached 927 million, of which 873 million are short video users, accounting for netizens. The overall 88.3%. Behind such a large scale, there are more and more infringement disputes involved in short videos.

The “2020 China Online Short Video Copyright Monitoring Report” shows that only from 2019 to October 2020, the 12426 Copyright Monitoring Center monitored original short videos, works on the copyright protection warning list of key works of the National Copyright Administration, and fragments of key film and television comprehensive works. , Covering more than 10 million works, monitoring a total of 30,095,000 short videos suspected of infringement, and successfully “notify-delete” 12.7692 million infringing links upon commission, involving up to 2.72 trillion clicks, calculated at one yuan per 10,000 clicks. Recovered direct economic losses of 272 million yuan.

According to the report, short videos are becoming the latest high incidence of Internet intellectual property infringements, and popular TV shows, variety shows, and theater movies are the “hardest hit areas” for infringements. Judging from the top 10 film and television dramas in terms of short video infringement, the classic anti-corruption drama “The Name of the People” with a good reputation has reached 269,300 short video infringements, and the short video infringement volume of “Zhen Huan Biography” has reached 261,100. 》The amount of short video infringement reached 176,700.

　　CCTV Online Review: Watch a movie in five minutes?In the name of editing

After watching a movie in five minutes, “It’s so addictive, classic works”, “It’s quite a gimmick, some accounts and anchors borrow it” to move classics to attract fans, and after it grows, it will make money by bringing goods, advertising and other means, and become the Internet The latest high incidence of intellectual property infringement.

This “business opportunity” has also attracted “imitations” one after another. Accounts engaged in “editing” of film and television footage have emerged one after another, and there are more and more anchors who stir up “old stems”. They do not become content producers, but only “porters” of content and become “worms” that infringe the copyright of original works.

Lincai Gou De, see profit and forget righteousness. Compared with the production cost of classic film and television works and original videos, the cost of such “usage” is extremely low. Infringing materials are also readily available on some e-commerce platforms. Not only can the traffic be realized quickly, but also the so-called “tutorials” can be sold. Treat the infringement method as the second profit of the commodity.

In addition, these “porting numbers” evade platform review by “drawing frames” and “enlargement”, in the name of “work evaluation”, use “reasonable citations” to avoid the risk of copyright infringement, and go through supervision. “Borderline” is a legal “crimp ball” and “round-trip combat” with various concealed methods. These players use classics to attract traffic, entrain private goods, intersperse broadcast manufacturers “promotion links”, and unknowingly put money into their pockets.

“Transportation” for profit is suspected of infringement and cannot be allowed to wander on the edge of law and supervision. Perhaps it will take time for the advancement of platform supervision technology and the improvement of targeted laws, but the governance of this illegal profit-making behavior should be based on two principles: first, whether there is profit-making behavior as an important criterion for judging whether or not infringement; second, Regarding the identification of infringers, we should not only focus on account governance, but thoroughly punish the people and institutions behind account operations, so as to clarify related responsibilities, cut off the “black hands” of infringement, and fill in the gaps in the governance of short video infringements. To create a cleaner and clearer development space.

(Article source: ChinafundNewspaper)

(Editor in charge: DF506)