郭广昌砸下45亿美元赢得了这家ST葡萄酒公司的控股权：愿意说出好名字的消费者具有文化品味！ _东方财富网

原标题：果然！ 郭广昌砸下45亿美元，收购了这家ST葡萄酒公司的控股权！ 最新声音：如果您愿意拥有一个好名字，那么消费者就有文化品味！

概括

[GuoGuangchangsmashed45billiontowinthecontrollingstakeofthisSTwinecompany:consumerswhoarewillingtonamewellhaveculturaltastes!】OnApril3Chengduusheredinthe104thSugarandWineFairAtthesametimeShedeWinesheldthe2021distributorconferencewhichattractedthousandsofTuopaiShededistributorsfromalloverthecountryThethemeoftheconferencewas”Tuo”Thebrandiswillingtosetsailfortheoldwineandforgeaheadinthesameboattocreatebrilliance”GuoGuangchangthenewrealcontrollerandchairmanofFosunInternationalalsoappearedontheplatformforthefirsttimeFosunGlobalPartnerandFosunInternationalVicePresidentShiKunandFosunGlobalPartnerandFosunGlobalPartnerWuYifeiVicePresidentofYuyuanCoLtdandotherFosunexecutivesAlsoattendedtheconference(Ecompany)

On April 3, Chengdu ushered in the 104th rum and wine fair, and at the same time, Shede Wines held the 2021 distributor conference, which attracted thousands of Tuopai Shede dealers from all over the country. The theme of the conference was “Tuopai”. Be willing to set sail for the old wine, forge ahead in the same boat to create brilliance.”

The Securities Times·e company reporter noted that the guests at the conference included government leaders such as Deng Zhengquan, deputy secretary and mayor of Suining City, Sichuan Province, Chen Fa, deputy mayor of Suining City, Sichuan Province, as well as deputy secretary-general of China Liquor Industry Association and China Liquor Industry Association. Liquor Branch Secretary General Gan Quan, etc. It is worth noting that he is willing to be new to the actual controller,Fosun InternationalChairman Guo Guangchang also appeared on the platform for the first time, FosunGlobal partnershippeople,Fosun InternationalVice President Shi Kun and FosunGlobal partnershippeople,Yuyuan sharesVice President Wu Yifei and other FosunExecutivesAlso attended the conference.

　　Guo Guangchang: Hope that more young people will be willing to be wise

There is no doubt that 2020 is an extraordinary year for the wine industry. The original holdingshareholderThe “Sao operation” of SkyOcean Holdings made it reluctant to change doors, and Guo Guangchang led the Fosun system to take advantage of the trend.

　　Back to September 2020, after SkyOcean Holdings was exposed to infringement of 475 million yuan of listed company funds,ST willingSeveral executives were taken away for investigation. In order to stabilize the military, the listed company quickly established a new management headed by Zhang Shuping (Chairman) and Pu Jizhou (President).

At the dealer conference, Zhang Shuping, chairman of the company, said: “Under the strong leadership of the party and governments at all levels, with the strong support and cooperation of all sectors of society, the company’s work has reached a new level, especially the risks. It was controlled and resolved. It was willing to usher in the successful admission of Fosun Yuyuan and ushered in the good luck of the lucky stars.”

　　Everyone should have their own “happy fat house water” that they love. For Fosun, wine may be its “love”.

On December 31, 2020, the ownership of Sichuan Tuopai Shede Group Co., Ltd. (hereinafter referred to as Tuopai Group) finally had a result. Tianyang Holding Group Co., Ltd. (hereinafter referred to as Tianyang Holdings) was out of the game; a subsidiary of FosunYuyuan shares(600655) Through the implementation of judicial rulings, it spent 4.53 billion yuan to obtain 70% of the shares of Tuopai Shede Group, thereby indirectly controllingST willing(600702) 29.95% equity. In 2021,ST willingAs the Fosun era is officially ushered in, Guo Guangchang has become the actual controller of this old Sichuan wine.

As the new “head” of the willing liquor industry, Guo Guangchang has always been the focus of public opinion, and there is already a listed liquor company under hisJin Huijiu(603919) In the case of Guo Guangchang, why would he be moved by his “common heart”?

At the Thousands of Dealers Conference, Guo Guangchang made his public appearance on the platform of Shede for the first time, and for the first time responded to the three major motivations for investing in the wine industry.

Guo Guangchang said on the spot that it is firstly due to his feelings and deep affection for Tuopai; secondly, the strategy of willingness to old wine is unique, the old wine reserves are leading in the industry, and he is optimistic about the future development of the willingness wine industry; thirdly, because of the good name, strong cultural attributes and willingness of willingness Of consumers are people with cultural tastes. Guo Guangchang said that Tuopai is willing to have a strong brand strength after decades of accumulation. He has always been in awe of good brands and good products, so Guo Guangchang hopes to do his best to empower such good wines and good brands to promote the high-quality development of Tuopai.

Based on this, Guo Guangchang stated that he would boost the development of the wine industry in four aspects: I hope that Fosun’s ecological resources can be fully grafted with Tuopai Shede to produce a multiplier effect; he hopes that the wine industry will use technology as its wings to further innovate; hope More and more young people know how to be willing to be wise and to taste the beauty of liquor; they hope to be willing to represent Chinese liquor to the world.

　　Regaining the dual-brand strategy of “Yide” and “Tuopai”

Facing the willingness to restart, Suining Municipal Party Committee and Mayor Deng Zhengquan stated at the meeting that Suining will earnestly implement the “Sichuan Liquor Revitalization” plan, take the liquor industry as the priority of the city’s advantageous and characteristic industries, and vigorously support the Sichuan Liquor “Sixth” One of the “Golden Flowers” is the willingness to develop and grow the wine industry. At the same time, Deng Zhengquan put forward the “three major hopes”: I hope that the wine industry will stick to the main liquor business, grow bigger and stronger, return to the society, and return investors; hope that the majority of distributors will strengthen their confidence, develop together, and share the dividends of corporate development; hope that Fosun Group Uphold the original intention of cooperation, give full play to the advantages of resources, and support the high-quality development of the wine industry.

Zhang Shuping, chairman of the wine industry, said that 2021 is a year when Tuopai is willing to climb new heights and achieve a qualitative leap, and it is also a key year to realize the “dream”.

Zhang Shuping proposed that the company’s work this year will focus on the “five persistence”: adhere to the development direction of “focusing on the wine industry and empowering culture”; adhere to the development concept of “ecological winemaking, green development”; adhere to the “old wine, dual brands, and youthfulness” , Internationalization” development strategy; adhere to the “short-term, mid-term, and long-term” development goals; adhere to the “one manufacturer, create a win-win situation” development purpose.

As we all know, Shede Liquor has two core brands, “Shede” and “Tuopai”, and she focuses on the mid-to-high-end market. Tuopai has the endorsement of Chinese famous wines and Chinese time-honored brands, and the two brands cover the full price range of aromatic products.

However, a reporter from the Securities Times·e company learned that during the period of SkyOcean Holdings, the name of the listed company was changed from “Tuopai Shede” to “Shede Liquor Industry” to build the “Shede” brand in order to enter the mid-to-high-end market. The long-established brand “Tuopai” of Jiuliu Duo Jinhua was “snow hidden”.

Today, Zhang Shuping and Pu Jizhou clearly stated at the conference: Shede Wines will firmly implement a dual-brand strategy and build Shede as the number one brand of old wine in China, so that Tuopai will awaken the national memory, renew the image of national famous wine, and return to thousands of households. The dining table forms a pattern of dual brands going hand in hand.

It is reported that Xide Liquor Industry has formulated a roadmap for the revival of Tuopai. Listed companies will continue to strengthen the product line configuration of Tuopai, expand sales teams and increase market investment.Willing Wine Industry hopes to use the familiar “Long Years Wine, Didi Tuo Brand Love” as its publicity slogan to awaken the good memories of several generations of consumers, with “Chinese Famous Wine Tuo Brand Qu Jiu” as the leader and high-line light bottle as the leader. Breakthrough, supplemented by customized products and regional products, restore old markets, old products, old customers, and old channels, and let Tuopai returnCommon peopleFavorite Chinese famous wine brand.

　　Continue to promote the differentiated competition of old liquor strategy liquor

In the new plan of the willing liquor industry, the old wine strategy is a vital part. How to make the old wine strategy continue to advance and deepen the ground is also the focus of the long-term focus of the liquor market.

Shede Wines said that the old wine strategy is a differentiated strategy based on the advantages of the upgraded market environment of consumption experience, the company’s continuous ecological construction results, positive brand accumulation and industry-leading old wine reserves. In recent years, through the implementation of the old wine strategy, Shede Wine has continued to spread the old wine culture, strengthen the brand of Shede, promote old wine products, guide the consumption of old wine, and evolve the relationship between manufacturers, making Shede a leader in China’s old wine category.

Previously, in response to issues that need to be focused on in 2021, Shede has proposed to strengthen the market positioning of the old wine category, enhance the high-end orientation of the brand, control inventory, and rationalize inventory; balance market prices and increase dealers’ distribution. The profitability of the brand is willing to make a benign breakthrough in sales.

Pu Jizhou, vice chairman and president of Xide Wines, said on the scene that the old wine strategy is a product doctrine that pursues the ultimate quality; the old wine strategy is consumer-oriented with a healthy experience as the core; the old wine strategy penetrates the essence of commercial “altruism” Customer thinking; the old wine strategy is based on the long-term culture of “persisting in doing the right thing and persisting in doing the things that need time to accumulate”.

Based on this, Pu Jizhou pointed out that on the basis of ecology and culture, Shede Wines will focus on strengthening the empowerment of old wine by technology this year, continue to increase investment in technology, continue to deepen cooperation with scientific research institutes, acquire innovative capabilities, and continue to improve the wine industry. The construction of the ecological system quantifies and further improves the health factors in old wine, so that consumers can get a more intuitive and healthy experience.

At the dealer meeting, Shede Liquor Industry and Jiangnan University jointly announced the official establishment of the “China Shede Aged Wine Research Institute”, and the two parties will jointly build the first old wine research institute in the liquor industry. As early as four years ago, in 2017, Shede Liquor Industry, together with the Suining Shehong Government and Sichuan University of Light Chemical Technology, established the “China Ecological Brewing Industry Technology Research Institute”, dedicated to the unique biological environment in the traditional solid liquor winemaking environment. Diversity and the brewing mechanism of ecological products.

According to a reporter from the Securities Times·e Company, in 2020, Shede Wines will carry out more than 2,000 old wine trainings, covering more than 50,000 dealers, tobacco hotel owners and core consumers; assisting dealers in various places to carry out more than 1,500 famous wines Corporate activities.

(Article source: e company)

(Editor in charge: DF506)