在高质量发展的新时代，中国新消费的潜力是什么？ _东方财富网

原标题：在高质量发展的新时代，中国新消费的潜力在哪里？

概括

[WhereisthepotentialofChina’snewconsumptionintheneweraofhigh-qualitydevelopment?】NewconsumptionisundoubtedlythekeywordofChina’seconomicdevelopmentinrecentyearsTherecentlyannounced14thFive-YearPlanandthe2035long-termgoaloutlineclearlystatedthatconsumptionmustbepromotedinanall-roundwayAsoneofthekeyplansforthe14thFive-YearPlanperiodChinawillfollowthetrendofconsumptionupgradesfocusonqualitybrandspromotethedevelopmentofgreenhealthyandsafeconsumptionandencouragethedevelopmentofnewconsumptionmodelsandnewformats

“New consumption” is undoubtedly the key word of China’s economic development in recent years. The recently announced “14th Five-Year Plan” and the 2035 long-term goal outline clearly stated that consumption should be promoted in an all-round way. As one of the key plans during the “14th Five-Year Plan” period, China will follow the trend of consumption upgrading, focus on quality brands, promote the development of green, healthy and safe consumption, and encourage the development of new consumption models and new formats. On the 27th, the “Fifteenth China Consumer Economy High-level Forum and the 3.15 China Consumer Market Influential Brand Summit” co-organized by Consumer Daily and the Organizing Committee of the China Consumer Economy Forum was held in Beijing.

The theme of the forum is “New business forms give birth to new integration, new models lead new consumption”, based on the specific background of the new era, focusing on the rapidly developing Chinese consumer economy, paying close attention to the improvement and changes in the quality of life of Chinese consumers, and making every effort to promote the industry High-quality development and the comprehensive, coordinated and sustainable development of China’s social economy have conducted comprehensive discussions on new business formats, new models and new consumption under the new situation.

Li Yuzhong, member of the Standing Committee of the Party Committee of the China National Light Industry Council and secretary of the Party branch of Consumer Daily, said that this year is the beginning of the “14th Five-Year Plan” period, and consumption is still the top priority of economic development. China’s economy has entered a new era of high-quality development. China’s light industry consumer products are changing from whether they are good or not. The richness of varieties, brand recognition and quality satisfaction have greatly increased, showing a multi-level and diversified upgrade trend. Light industry enterprises sing the highlight of a resounding consumption upgrade.

Where is the potential of China’s new consumption?Li Zhenzhong, president and editor-in-chief of Consumer Daily, pointed out that China’s per capitaGDPIt has reached more than 10,000 US dollars, and the vitality of the domestic cycle is getting stronger and stronger. China has a huge market of 1.4 billion people, among which more than 400 million middle-income groups have strong purchasing power and are an important force leading the upgrade of consumption.

“This means that we must give full play to the advantages of the domestic large-scale market, see and make full use of this advantage, implement the strategy of expanding domestic demand, build a new development pattern, and inject strong impetus into my country’s economic development.” Li Zhenzhong believes that actively guide the “Internet +” The orderly development of new models such as distance education and training, remote office, and telemedicine, promote the new and old business models to complement each other’s strengths and complement each other, explore the integration and development of online and offline consumption models, and encourage the downward extension of online consumption platforms.

Cao Tingrui, director of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, mentioned that to accelerate the upgrading of the consumption structure and boost economic development, consumption, as the starting point and end point of the production, distribution, circulation and consumption cycle, plays an important role in promoting economic development. With a leading role, each link of social reproduction can operate normally, and the efficiency of the national economic cycle can be higher.

Yan Fengmin, former Director of the Law Enforcement Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, and vice chairman of the China Consumer Quality and Safety Promotion Association, specifically mentioned that the automobile industry is an important pillar industry of the national economy, but the current automobile industry structure is unreasonable and the automobile industry chain The unbalanced development of the end market and the severe lag in the development of the back end market restrict the expansion and upgrade of automobile consumption.

He said that we must build an industry co-governance platform coordinated and built by industry associations. In the automotive aftermarket industry governance, we must give full play to the industry services of the industry associations, coordinate industry governance, industry standards and other positive roles. The industry associations implement social governance. The basic carrier of the unit is an important platform indispensable for the implementation of resource optimization under the conditions of a market economy. It has a position and role that government management cannot replace. It should be in accordance with the requirements of decentralization, management and service, deepening the reform of decentralization, management and service, and building industry associations as a whole Coordinate all parties to build a platform for co-governance.

(Source: China News Network)

(Editor in charge: DF545)