原始标题：在ByteDance之后，Station B也投资了这家A股公司。 什么是乐观的？
概括
[FollowingtheByteDanceStationBhasalsoinvestedinthisA-sharecompanyWhatisitoptimisticabout?】RecentlytheAnnouncementofPalmReadTechnologydisclosedthelatestfixedincreaseresultsamongwhichstationBislistedThisisthesecondvideogianttotakeastakeinPalmyueTechnologyafterBytedance(ShanghaiSecuritiesNews)
On the 18th, a fixed increase resultannouncement,yieldPalm Reading TechnologyClosed to daily limit.todaythe companyThe stock price rose sharply again, as of the noon close, at 40.21 yuan, up 7%.
recently,Palm Reading TechnologyThe announcement disclosed the latest fixed increase results, including station B impressively.This is the second shareholding company after BytedancePalm Reading TechnologyVideo giant.
Giants have entered the game one after another, which makes people wonder how “sweet” is the online reading business?
B station 50 million yuan to test the water, palm read will increase
On February 18, Zhangyue Technology released the “Non-public Issuance of A Shares”reportAccording to the book, the company paid more than the reserve pricepriceThe non-public issuance of 37,896,800 new shares raised 1.061 billion yuan in one-time funds. According to the “Report”, 720 million yuan was used forDigital rightsResource upgrade construction project.
According to the announcement, the target of this fixed increase includes many well-known companies such as China Europe, Chinafund company.among themYinhua FundThe allocated amount exceeds 100 million yuan.
However, it really causedmarketCheering is the entry of station B.
The announcement revealed that this fixed increase, bilibili(Bilibili, Also known as station B) the main company Shanghai Phantom Information TechnologyLimited companySubscribe for 50 million yuan. Although this investment amount is not large, the meaning behind it is not small. This means that after ByteDance, another video service platform has caught up with Palmy Technology.
In fact, Zhangyue Technology and Station B have already explored and deployed IP cooperation before. In 2020, “Yuanlong”, a novel of the same name by Yue’s Renying, was created by Zhangyue Pictures andBilibiliJointly produced, this domestic animation has become the biggest dark horse in the Guochuang District and the topic of the season.
Station B National Comic “Yuanlong”
In this context, B-station’s share in Palm Reading Technology, on the one hand, illustrates its strength and platform for the latter’s original content.businessThe affirmation and recognition of the value of optimised traffic and long-term development also indicates that Palmy Technology is gradually improving its ownindustryChain layout. After the subscription is completed, the two parties will work together in the areas of high-quality content upgrade, copyright deepening layout, and IP derivative creation.
Public information shows that Palmy Technology is a platform engaged in digital reading business. At present, the company has a large number of high-quality copyrighted content, rich user operation experience and channel distribution advantages. Through the combined operation model of paid + free, we will continue to deepen the layout of high-quality content and deepen the commercial value of the platform.
Video platform accelerates to build IP closed loop
Since last year, Palmyue Technology has become the “sweet rice cake” in the eyes of many video platforms, and the company’s stock price also experienced a round of ups and downs last year.
In 2020, ByteDance’sWholly-owned subsidiaryQuantum Jump invested 1.1 billion yuan in Palmy Technology, becoming the company’s third largestshareholder, And this is also one of the few heavyweight layouts of Bytedance in A shares last year.
BeforeZhongtai SecuritiesinResearch reportChina Analysis believes that as the leading company in the online reading industry in my country, Palmyue Technology has significant advantages in its own platform operation and copyright resource acquisition and deposition. ByteDance’s shareholding is expected to drive the company’s content copyright andadvertisingCommercialized realisation and other businesses, the smooth issuance of fixed increments is expected to increase the reserve of copyright content, increase profitability andprofitrate.
It is worth noting that according to public information, in January this year, Palmyue Technology led the investment in idle content engine financing, and reached a cooperation intention on the development of some of its high-quality IP. In the future, it will cooperate with short video platforms such as Douyin and Kuaishou on IP short. Video creation,Information FlowAdvertising and other aspects work together.
In recent years, with the development of the domestic film and television industry, online video platforms have gradually begun to accelerate integrationIndustry chainThe layout of various self-made variety shows and self-made dramas has become the core competitiveness among major platforms. Among them, the online literature section located in the upper reaches of the industrial chain has become the starting point of the IP industry.Previously, Tencent, which has always been Buddhist, has drastically strengthened theReading Groupofmanagement, Behind which is Tencent’s expansion of the film and television sectorstrategylayout.
“After trying these two years, all major platforms have found that the real profitability must be their own self-produced dramas. Popular dramas can even drive the user data of the entire APP.” A person in the film and television industry said that the industry is currently creating explosives. For self-made dramas, getting potential high-quality IPs is the key. “The prices of IPs that have already hit the market are too high. If you want to further explore potential hot IPs, you need a large amount of text to choose. Therefore, each platform needs upstream web-text sections. “
It is understood that in recent years, Palmy Technology has relied on the strength of high-quality content to explore more possibilities for IP derivative creation. Palm Reading Literature, established in 2015, includes multiple original platforms such as Shushan Chinese Website, Sweet Potato Website, and Quyue Novel Website.Sign upIt has many well-known web authors including Yueguan, Angel Oscar, etc., and owns many fine IP content such as “Deadly Dear”, “Time Reset”, “Living on the Same Day”.
(Source: Shanghai Securities News)
(Editor in charge: DF358)
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