春节档的票房已超过70亿！ 香港电影股飙升A股会怎样？ _东方财富网

原标题：春节档位的票房已超过70亿！ 香港电影股飙升A股会怎样？

概括

[TheboxofficeoftheSpringFestivalstallhasexceeded7billion!WhatwillhappentoHongKongfilmstockssoaringAshares?】AsHongKongstocksaresoaringtheupcomingA-sharemarkethasbecomethefocusofattentionIthousesthemostfilmcompaniesInA-sharesthebiggestattractionintheSpringFestivalfileisWandaMovieswhichisthelargesttheaterchainandmovietheaterinChinaandthemainproducerof”DetectiveChinatown3″(21stCenturyBusinessHerald)

Before the Spring Festival, retail investors are more optimisticWanda Movies。

On the fifth day of the first month, the Hong Kong Stock Exchange opened, and film stocks soared.

On February 16, IMAX China closed at 18.36Hong Kong dollar, An increase of 31.14%; Maoyan closed at 16.98 Hong Kong dollars, an increase of 9.55%, and rose nearly 25% in early trading;Ali PicturesIt closed at 1.44 Hong Kong dollars, an increase of 34.58%.

　　Related to soaring stock pricesthe company, Closely related to the Spring Festival stalls

Behind the influx of funds to the film industry isbusinessDriven by blockbusters and high ticket prices, the Spring Festival stallsmarketThe feedback is strong. Lighthouse data shows that as of press time (18:30), the total box office of the Spring Festival stalls has exceeded 6.83 billion yuan, of which the box office of “Detective Chinatown 3” exceeded 3.313 billion yuan, and the box office of “Hello, Li Huanying” exceeded 2.186 billion yuan. Driven by the movie Spring Festival, the cumulative box office nationwide in 2021 has exceeded 10.65 billion yuan. As of 20:56, the 2021 Spring Festival period (February 11-17) box office (including pre-sales) exceeded 7 billion yuan. At the same time, this year’s Spring Festival period (February 12 to February 16) for five consecutive years The box office broke one billion a day and will continue to create new records.

　　Related companies whose stock prices have soared are closely linked to the Spring Festival.During the period, IMAXShareThree films opened, “Detective Chinatown 3”, “Assassination of Novelists” and “New God List: Nezha Reborn”. Among them, “Detective Chinatown 3” was filmed with IMAX cameras throughout. According to data provided by IMAX to 21st Century Business Herald reporters, as of February 14, its box office for the Spring Festival has exceeded approximately 160 million. Although theaters are still limited by at least 75%, the box office of IMAX on the first weekend of the Spring Festival this year has increased by 45% compared to 2019.

The 2020 semi-annual report shows that due to the epidemic, IMAX China’s revenue for the current period was US$6.662 million, compared with US$59.256 million in the same period in 2019.Year-on-yearDown 88.8%; recordedLoss35.248 million US dollars, compared with 23.965 million US dollars in the same period of 2019; grossinterest rateThe profit in the first half of fiscal year 2019 was reduced from 69.3% to a loss of 60.7%. The financial report also shows that there are about 700 IMAX theaters in mainland China.

Under the epidemic, the Internet is the only ticket purchase channel, which is beneficial to Maoyan andAli Pictures(It owns Tao Piao Piao). In addition,Ali PicturesAmoy TicketscultureThe company is also one of the co-producers of “Detective Chinatown 3”; Maoyan and Ali Pictures are both producers of “Hello, Li Huanying”.

Maoyan’s 2020 mid-year report shows that as of June 30, its revenue was 203 million yuan and its loss was 431 million yuan.Ali Pictures Mid-termreportIt shows that as of September 30, its revenue was 927 million yuan and a loss of 170 million yuan.

　　As of the close on February 16, MaoyanMarket value19.308 billion Hong Kong dollars, the total market value of Ali Pictures 38.64 billion Hong Kong dollars.

　　Hong Kong stocksSoaring, what about the next A shares?

　　With the soaring Hong Kong stocks, the upcoming A-share market has become the focus of attention. It houses the most film companies.

In A-shares, the biggest highlight of the Spring Festival gear isWanda Movies, It is the largest theater in China, film cast, and the main producer of “Detective Chinatown 3”.

2020 yearPerformanceThe notice shows that affected by the epidemic, that year,Wanda MoviesThe pre-loss was 6.15-6.95 billion yuan, and the profit was 4.729 billion yuan in the same period of last year; the estimated revenue was 5.9-6.7 billion yuan, which was 15.435 billion yuan in the same period last year.During the current period, there were more than 600 affiliated cinemas and 64 newly opened cinemas throughout the year.FranchiseJoin the newSign upThere are 310 theaters.

Regarding the future planning of Wanda Film, Zeng Maojun, chairman of Wanda Film, once told the 21st Century Business Herald reporter that content and channels are two major priorities. Tang Tanyu’s high popularity is no different from this model.

However, “Detective Chinatown 3” was surpassed by “Hello, Li Huanying” at the box office late in the Spring Festival, which also indicates the risks inherent in the omni-channel big IP model.

“We are still a new company. We have been doing series development in the past few years, but the focus has been adjusted in the past few years. For example, in TV series,M&AAfter the new media eslite, TV seriesproductWhether it’s output or playback, income,profit, In this industry can definitely be the top three. In the future, the focus will be on film and TV linkage, which can significantly improve the efficiency of IP creation. In addition, series such as “Exploring Cases in Chinatown” and “Looking for the Dragon” will be formed. The key is still IP. “Zeng Maojun said.

It is worth noting that on the opening day after the last major period, the capital market did not respond well, and it was in the form of retail investors. During the National Day period of 2020 (October 1 to 8), the nation’s movie box office generated 3.952 billion yuan, attracting nearly 100 million viewers.But on October 9, the first producer of “My Hometown and Me”Beijing Culture, Closed at 7.99 yuan, down 4.31%; the main producer of “Jiang Ziya”Light Media, Closed at 14.40 yuan, down 13.57%; the producer of “Win the Championship”Huanxi Media, Closed at 1.37 Hong Kong dollars, down 0.72%; the producer of “Vanguard”Chinese film, Reported closing at 14.11 yuan, a slight increase of 0.14%. Before the epidemic, the company’s main source of revenue was its distribution business; Ali Pictures, the main producer of “Get Home at One Point,” reported closing at 1.15 Hong Kong dollars, down 3.36%.

　　Behind this is the lack of a long-chain market and the volatility of the film industry makes the market daunting. Can the Spring Festival file change this expectation?

“Hello, Li Huanying” may have a good start. The film directed and starring Jia Ling is a typical feature film.costRelatively controllable, relying on good word of mouth to achieve over 2 billion box office. This means,Chinese filmThe market potential remains, at least frominvestmentIn terms of returns, it is still expected.

On the other side, the first producer of “Hello, Li Huanying”Beijing Culture, Is caught in various financial scandals. The performance forecast shows that in 2020, its pre-loss is 640-790 million yuan; expected revenue is 350-450 million yuan.

Of course, the stock price change itself reflects the market’s entangled mentality for the movie Spring Festival. On February 2, Wanda Movies rose to 22.98 yuan. Since then, it has ushered in three consecutive declines, once falling to 20.42 yuan. Finally, on February 10, it closed at 22.60 yuan, an increase of 4.44%.

　　CITIC SecuritiesThe data shows that on February 10th,Main force inflowWanda Movies 625 million yuan, 651 million outflow; retail investors inflow 880 million yuan, 855 million outflow. Before the Spring Festival, retail investors were obviously more optimistic about Wanda movies.

　　Will all this be changed after the movie Spring Festival breaks?

(Source: 21st Century Business Herald)

(Editor in charge: DF380)