原标题：炸锅！ 徐家印突然放大，恒大在全国范围内以25％的价格出售房屋！ 甚至不用花一分钱也不会赚9万！ 全国人民帮助出售房屋和汽车，恒大的资产达到了6万亿元！
概要
[Fryer!XuJiayinsuddenlyzoomedinandaskedEvergrandetosellhousesata25%discount!Evenmorewithoutspendingapennyorearning90000!】OnFebruary1stEvergrandeGroupissuedanannouncementstatingthatEvergrandewillcarryoutonlinehouse-buyinganniversarypromotionsacrossthecountryfromFebruary1stto28thThehousepriceisnotonlyaslowas25%offbuttherearealsoactivitiessuchasfurtherreductionsinhouseprices(ChinaFundNews)
One year later, Evergrande started selling houses at a 25% discount again…
On February 1, Evergrande Group releasedannouncementAccording to the report, Evergrande will carry out online house purchase anniversary promotions across the country from February 1 to 28,House priceNot only is it as low as 25% off, there are also activities such as further reductions in the room rate.
“Online Purchase” PLUS Edition
The threshold of “National Brokers” is lowered to 3000 yuan
In 2020, Evergrande took the lead in implementing “online house purchase” during the epidemic, and recommended houses to earncommissionAfter waiting for a series of marketing measures, Evergrande announced that from February 18 to February 29 nationwide, Evergrande can enjoy a 25% discount on residential properties for sale nationwide.
In addition, Evergrande has also provided various degrees of additional concessions in the down payment, mortgage and other links to achieve “discount after discount”.
Rely onborrowSuperdiscountAnd the huge welfare policy, Evergrande has spread all over the country in a very short period of time, and under the impact of the epidemic and continued regulation, it has achieved annual sales of 723.3 billion yuan.YoYAn increase of 20.3%,Pay back653.2 billion, a year-on-year increase of 38.5%, and sales are second only toCountry Garden。
This year, Evergrande’s “Online House Purchase” policy can be called the PLUS version of 2020.Not only is the threshold lowered from 5,000 yuan in 2020 to 3,000 yuan, but also through multiple commissions by recommending others to buy houses, inspiring people across the country to become Evergrande’s sales agents。
The latest policy of Evergrande shows thatFrom February 1st to 28th, 2021, consumers only need to pay 3,000 yuan/set of online purchases on the “RVBao” platformDeposit, You can subscribe for a house, Not only enjoy multiple house purchase discounts, but also earn generous commissions and rewards.
According to the subscribed housing, it is purchased by myself, recommended by others, purchased by a third party, and ultimately notDealIn different situations, the rights that can be enjoyed are different:
1. Purchase by myself: a 25% discount, a further reduction of 30,000 yuan for the total room payment, and a 3,000 yuan deposit refund.
2. Recommend others to buy: The buyer enjoys a 25% discount; the recommender will receive a referral commission of 1.5%-2% of the total house price, and a set number award of 10,000 yuan, and a 3,000 yuan deposit will be refunded.
3. Purchased by a third party: Receive 3000 yuan compensation and refund 3000 yuan deposit.
4. Final unsold deal: refund of 3000 yuan deposit.
Not spend a penny
Or earn 90,000 commissions
According to the above-mentioned preferential policies, take the Evergrande Cullinan Mansion currently sold in Shenzhen as an example.
If calculated at an average price of 66,500, to buy an 83 square meter apartment with 2 bedrooms and 2 living rooms, the discount is about 4.14 million. Then after recommending others to buy, the referrer can get a referral commission of 60,000 to 80,000, plus a set number award of 10,000, which means that the referrer can earn 70,000 to 90,000 commission without spending a penny .
The “national broker” model has enabled Evergrande not only to become the sales champion last year, but also the rapid growth of Evergrande’s sales agency.
The data provided by Evergrande shows that currently,Evergrande’s online house-buying platform “RVB” has 21.62 million national brokersmember; In 2020 alone, the RVB Nationwide Brokerage Platform issued a huge commission of 16.2 billion yuan.
In response to the country’s call to “stay here for the New Year”, the number of people staying for the Chinese New Year will greatly increase this year. Will the gathering to “talk about housing prices in Shenzhen” during the Spring Festival in previous years become a “buy a house together” gathering?
RV treasure PKshell
Evergrande rushes towards 6 trillionMarket value
On March 31, 2020, Evergrande Group held 2019PerformanceConference. Xu Jiayin, Chairman of the Board of Directors, announced that the annual sales target of Heng Daquan in 2020 is 650 billion yuan, and the internal target is 800 billion yuan.Strive for sales to exceed one trillion in 2022.
Judging from the momentum of last year’s sales of 723.3 billion yuan, Evergrande’s goal of surpassing one trillion yuan in sales by 2022 will soon be realized under crazy discounts and the marketing strategy of national brokers.
At the same time, the trillion-dollar market value of Evergrande has broken through.
Recently, Evergrande has frequently “showed its muscles” in the “Circle of Friends” forEvergrande MotorRaised HK$26 billion and directly letEvergrande MotorThe total market value of the company doubled within a day, approaching HK$400 billion; at the end of last year,Evergrande PropertyGoing on the market for two months,Evergrande PropertyThe market value has doubled, exceeding HK$200 billion at one time.
After that, Evergrande expanded its ability circle to intermediary sales.
At the beginning of last year, after Evergrande, more and more real estate companies “copy their homework.” However, such a move eventually touched the cheese of intermediaries. In June 2020, Shenzhen’s five major intermediary agencies jointly issued a statement publicly resisting the craze of “national broker” model.
However, these have failed to shake Evergrande’s determination to open up marketing channels. From Hengfangtong, which was the first to go online last year, to Hengdabao, to today’s RV Bao, behind the repeated name changes, Evergrande is constantly adjusting its thinking on this platform.
In the past, Hengfangtong only sold its own homes. The current RV Bao not only sells its own houses and new energy vehicles, but alsoproxyOther people’s houses.
According to previous reports, in the second half of 2020, Evergrande and 152 intermediary agencies nationwideReorganizationEstablished RV Bao. And starting in November, it invested 20 billion to buy equity in intermediary stores in cities all over the country. Evergrande said it plans to go public in 2024 in three years.
It is said that every intermediarythe companyAccording to different regions in the country, 50,000 to 200,000 listed options can be obtained.RV Bao also gave the store 50,000-80,000 yuan in cash immediatelyCapital increaseDevelopment funds. After some operations, Evergrande RV Bao accounted for 51% of the shares, reaching the holding and consolidated performance.
At the same time, Evergrande also gave another promise that, within three years from January 1, 2021, if intermediaries sell Evergrande properties on the two platforms of RV Bao, Evergrande will pay them a higher commission than the ordinary second and third level linkage. Points, 2%-5%; ifDistributionFor non-Hengda new disks, Evergrande does not charge platform transaction fees.Moreover, Evergrande will not provideM&AThe store charges port fees, no commission, and commission on the 25th of each month.
After a fierce operation, in just one month, RVB Group expanded 30,635 offline stores. At the same time, public information shows thatshellThe number of offline stores looking for a house is 37,000.
In addition, Evergrande stated at the press conference of RVbao that at present, RVbao also has 21.62 million national broker members, and the platform will accurately guide on-site inspections every year.clientOver 20 million, with an annual transaction size of 1.2 trillion, ranking among ChinaReal estate transactionThe second platform.
And the first place isshellLooking for a house, the transaction size in 2019 is about 21,000 yuan.
On August 13, 2020, Shell House Search was officially listed on the New York Stock Exchange. The total market value on that day was as high as 22.55 billion U.S. dollars. As of the close of US stocks on January 29, 2021, the total market value of Shell House Search had more than tripled. Reached 69.7 billion US dollars (about 500 billion Hong Kong dollars).
A market value of 500 billion is nothing to Xu Jiayin.
According to the Economic Observer.com, in the document “Cooperation Mechanism of Recreational Vehicle Stores”, Evergrande stated that “the current valuation is 67.7 billion yuan, and the market value of more than 200 medium and large channel intermediaries spread by the Recreational Vehicle Group in various provinces across the country is up Several times.”
At the same time, in the file, Evergrande also drew a beautiful blueprint——Until 2023, the valuation of RV Bao will be as high as 6 trillion, and it is planned to be listed in 2024.
(Article source: ChinafundNewspaper)
(Editor in charge: DF398)
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