破纪录的基金销售也应进行合理的投资！ _东方财富网

原始标题：资金已达到创纪录的销售额，应进行更合理的投资！

概要

[Fundsaresellingrecord-breakingbutrationalinvestmentshouldbedone!】Therecord-breakingsalesofhotfundsarenotonlyademonstrationofthecomprehensivestrengthsofsomeleadingfundcompaniessuchasbrandinginvestmentresearchandsalesbutalsocloselyrelatedtofundmanagers’investmentandresearchcapabilitiesandlong-termperformanceAtthesametimethereboundinthestockmarketandthecomprehensiveanddeepeningreformofthecapitalmarkethavegivenbirthtothe”goldenage”ofequityfunds(ChinaFundNews)

On January 18, E Fund’s competitive advantage managed by Feng BoenterpriseThe total subscription scale throughout the day reached 239.858 billion yuan, breaking the 135.7 billion yuan subscription record set by Penghua Ingenious Selection in 2020, and once again writing a new domesticFund issuanceHistory.

Record-breakingfundThe big seller, it is part of the headfund companyBrand, Investment research, sales and other comprehensive strengths, but also with fund managers’ investment research capabilities and long-termPerformanceclosely related.At the same time, the stock market rebounded, capitalmarketThe comprehensive deepening of reforms gave birth to the “golden age” of equity funds.

Since the second half of 2019, the regulatory authorities have advocated vigorously developing equity funds, and through optimizationPublic offeringFund registration mechanism to promoteFund investmentAdvising pilot projects and guiding the long-term evaluation of funds have created the best institutional environment for the development of equity funds.By advancingRaised fundsClassified supervision of managers, strengthen the long-term performance orientation of public funds, and improveFund managerMeasures such as the medium and long-term incentive mechanism have solidified the foundation for the development of the fund industry and its competitiveness.By strengthening the fundproductInnovative efforts, perfect long-term assessment mechanism, and consolidate fundsthe companyInvest in core competence and practice valueinvestment, Rational investment and long-term investment concepts, etc., and continue to build a fund industry culture of “compliance, integrity, professionalism, and stability”. By promoting more medium and long-term funds to enter the market, and promoting public funds to be included in the third pillar of pension investment, it has provided continuous impetus for the development of public funds.

Since 2020, tens of billions of explosive funds have frequently appeared in the market, and the hot-selling situation of hundreds of billions of funds subscription funds has also appeared repeatedly, whether it is 3 trillion in 2020New fund, The total scale of public offering management is still approaching 19 trillion yuan, which allows us to witness the arrival of an unprecedented wealth management era, the general trend of residential asset allocation from real estate to equity markets, and the new asset management regulationsFinancial managementThe product’s net worth transformation and Tianliang Fund’s pursuit of star fund companies and top fund managers are all epitome of this era.

The bright moments of equity funds have made high-quality fund managers favored by funds, and the mutual fund industry with more than 20 years of accumulation has gradually improved, and it has also allowed institutional investors represented by mutual funds to thrive and make better use of institutional funds in capital. The market’s “stabilizer” and “ballast stone” functions, and deepen reforms in the capital market, serveReal economyAnd in the new development pattern, play a more important role.

With the opening of the era of equity funds, record-breaking products may be born in the future, creating more and more market miracles. However, while gaining investors’ trust, the fund industry must also keep in mind that “entrusted by others, on behalf of others” The original intention and mission of “financial management” in the industry, cherish every penny entrusted, and better serveHolderProvide investment management services.

After the explosion of funds, the industry needs to consider how large-scale funds can match stronger investment and research capabilities andProduct management, To live up to the trust of investors with better excess returns; it is necessary to balance the enthusiasm of capital subscription andInvestment incomeThe expected rational cooling will bring sustained and stable performance to holders; it is necessary to measure whether the new funds are intensively launched in the market boom to “rush the scale”, or to hold the loneliness to portray a better net worth curve; it is also necessary to carefully manage the investment. In the hot market, avoid bringing investors similar to the first batch of 2007QDIIFund, years of lock-up experience after “Sunlight Foundation” in 2015.

In the face of long-term upward performance, funds are crazy, but between value and valuation, investment is rational.Only when public funds continue to give play to the value of professional investment, with better long-term returns and better holder experience, can they maintain the industry’s original intention and mission in the wealth management era and becomeCommon peopleAn inclusive tool for mass financial management.

(Source: China Fund News)

(Editor in charge: DF398)