潘石屹大怒:万科和龙湖等房地产公司正在积极部署长期出租公寓。

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Original title: Pan Shiyi fires a gun: To be a long-term rental apartment is either stupid or cheated!Vanke, Longhu and other real estate companies are actively deploying

Some people say that long-term apartment rentals are “just cheating”!

At the 2020 SOHO China fourth season leasing commendation meeting on January 8, Pan Shiyi, chairman of the board of SOHO China, said that in the current financial environment and tax environment, there are two main types of people who rent long-term apartments: one is “liars”. “, one type is “fool”. He said: “Long-term rental of apartments is a manifestation of the Ponzi scheme in the real estate market.”

Vanke said on the evening of December 29, 2020 that the company is optimistic about the future of long-term rental apartments and will unswervingly promote this business. It is worth mentioning that the Longfor Group, Zhongjun Group Holdings and other real estate companies have long been “on the car.”

  Pan Shiyi’s shocking quotes

Pan Shiyi said at the meeting that about 5 years ago, he also studied the business model of long-term rental apartments. The final conclusion is that-in the current financial environment and tax environment, there are two main types of people who do long-term rental apartments. The category is “liar”, the other category is “idiot”. The “liar” didn’t think about long-term development and just scammed a sum of money; the “idiot” didn’t figure it out. The rental return rate of office buildings exceeded 3%, and the return rate of apartment buildings was about 1%.interest rateAt least 4%-5%.

“If you borrow money from the bank, build a house and then rent it out, relying on the rent to cover the cost, it is not clear. Therefore, long-term rental of an apartment is a manifestation of the Ponzi scheme in the real estate market.” Pan Shiyi believes.

After Pan Shiyi’s remarks, netizens could not sit still and expressed their opinions.

Source: Weibo

It is interesting to note that 10 days ago, Vanke Co., Ltd. just expressed its optimism about long-term rental apartments on the interactive platform.Vanke ASaid that long-term apartment rental is an important channel to solve the housing problem, and the company is optimistic about the long-term future of this business. The centralized apartment market is in great demand and is in line with the policy direction of simultaneous rental and purchase. The company will continue to unswervingly promote this business.

  Many real estate companies have “boarded”

Many real estate companies have deployed long-term apartment rental business.

  Huafa sharesThe 2020 public issuance of special corporate bonds for housing leasing of no more than 5 billion yuan (inclusive) was accepted by the Shanghai Stock Exchange recently. The company plans to issue no more than 1.1 billion yuan (inclusive) in the first phase, of which 770 million yuan is to be used for the company’s housing leasing project construction and Lease expenses.

Longfor Group’s 2020 mid-year report mentioned that the company’s long-term rental apartment brand Guanyu has opened about 79,000 units. As one of the main channels of the company’s development, Guanyu has opened operations in Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Chongqing, Chengdu and other cities. The company said that this part of the business will lay a solid foundation for the company’s property rental growth in the future.

Vanke stated that the company’s residential rental business focuses on youth long-term rental apartments “Boyu” as its main product line, and it is exploring to provide long-term rental solutions for different types of customers.

According to a report by the Zhongzhi Research Institute, according to Sullivan data, China’s rental population will reach 245 million by 2022, and more people will flock to large and medium-sized cities in the future, which will provide first- and second-tier cities with an increase in the rental population.

  Policy continues to promote

The central bank’s website announced on January 6 the work plan for 2021, which includes the implementation of a long-term real estate mechanism, the implementation of the real estate financial prudential management system, and the improvement of the financial support housing leasing policy system.

The Minister of Housing and Urban-Rural Development Wang Menghui said in an interview a few days ago that it is necessary to promote the promulgation of the “Regulations on Housing Leasing” and speed up the improvement of long-term rental policies. Earlier, the Central Economic Work Conference proposed to solve the outstanding problems of housing in big cities and attach great importance to the construction of affordable rental housing.

“New citizens provide dividends for urban development. But the first problem they face when entering the city is housing. There are two ways to solve the housing problem: buying a house and renting a house. In the context of high housing prices, rental housing is the number one priority for most new citizens. There are many new and old problems in rental housing. Therefore, solving the problem of rental housing has become very urgent and will be the focus of housing work in 2021.” said Ni Pengfei, director of the Chinese Academy of Social Sciences’ Center for Urban and Competitiveness Research.

Xu Xiaole, chief analyst of the Shell Research Institute, believes that with the rapid development of urbanization in my country, a large number of citizens and young people have entered large cities, providing huge dividends for urban development, but market-based rental housing and government-provided public rental housing are difficult to satisfy Market demand. Starting from the end of 2019, the pilot work of improving the housing security system in 13 cities including Shenyang, Nanjing, Suzhou, Hangzhou and Hefei will focus on the development of policy-based rental housing. Therefore, it is expected that the empowerment of rental housing will be further accelerated, and collective rental housing is expected to become a new form of rental community in the future.

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Editor in charge: Lu Wenyun

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