原标题：大动作！ 恒大带来了152个中介机构，开展房地产和汽车交易。 它打算做什么？ 4800亿美元的市值面对重量级对手？
概要
[Bigaction!WhatisEvergrande’sintentiontobring152intermediariestolaunchrealestateandautotransactions?】OntheafternoonofDecember30thepressconferenceofRVBGroupwasheldinShenzhenSofaranInternettechnologyservicegiantfocusingonrealestateandautomobiletransactionshasappearedItisreportedthatRVBisreorganizedandestablishedbyEvergrandeand152intermediaryagenciesacrossthecountryinthesecondhalfofthisyearRVBGrouphasbuiltarealestateandautomobileonlineandofflineomni-channeltransactionserviceplatform(BrokerChina)
Real estate, carthe InternetAnother super player has ushered in the field of transaction services.
On the afternoon of December 30, the RVB Group press conference was held in Shenzhen. So far, an Internet technology service giant focusing on real estate and automobile transactions has appeared.
It is reported that Evergrande and 152 intermediary agencies across the country will cooperate with RV Bao in the second half of this year.ReorganizationEstablished, RVB Group has built a real estate and automobile online and offline omni-channel transaction service platform.
Currently, RVB Group already has a national brokermember21.62 million, 30,635 offline stores, annual transaction size of 1.2 trillion yuan, transaction size surpassing U.S. stock listingsthe companyshell。
Industry insiders believe that Evergrande’s innovative promotion of RV Bao, bundling 152 intermediary agencies, may be intended to surpass the real estate industry intermediary giantsshell.In August this year, a unicorn that has been established for more than two yearsenterpriseshellGoing public, the stock price has doubled and its market value has so far been 480 billion yuanRMB, Directly crushing many leading real estate companies, including Vanke and Evergrande.
current,real estateIn the context of the policy of “housing, staying and not speculating”, popular cities everywhere have restricted purchases, and the “three red lines” have imposed a tight spell on real estate companies. Evergrande and more than a hundred intermediaries launched the RV Bao also seeks to “walk on multiple legs.” It is worth noting that it is also a test for Evergrande that these 152 intermediary agencies, 30,600 stores and 21.61 million national brokers are subject to unified management and bring platform benefits. At the same time, it is also a test for Evergrande to pass the online and offline form of RV Bao It remains to be seen whether sales of Hengchi cars can meet expectations.
Go beyond shells to build a trillion-dollar giant?
On December 30, the press conference of RV Bao Group was held in Shenzhen. Xu Jiayin, Chairman of the Board of Directors of Evergrande Group, and Xia Haijun, President,Evergrande MotorXiao En, Chairman of the Group, Ke Peng, President of Evergrande Real Estate Group, Shi Junping, Chairman of RV Bao Group EvergrandeExecutives, And the chairman of 152 intermediary agencies from across the country attended the meeting.
It is understood that the RV Bao Group was reorganized and established by Evergrande and 152 intermediary agencies across the country in the second half of this year to innovate and applyBig Data、artificial intelligence, Cloud computing, virtual reality and other digital technologies to build a real estate and automobile online and offline omni-channel transaction service platform. The goal is to build the world’s largest and most powerful Internet technology service group.
At present, RVB Group has 21.62 million national broker members, 30,635 offline stores, and the platform accurately guides on-site inspections every yearclientOver 20 million, the annual transaction scale is 1.2 trillion. It can be said that as soon as the RV Group debuted, it was already an open and inclusive giant with a focus on Internet technology services.
At the press conference, the three major technology platforms including the RVBall brokerage platform, RVBall platform, and RVB SaaS management platform under the RVBall Group were unveiled at the same time. Among them, RVBall National Economy Platform and RVBall platform are TO C platforms, while RVB SaaS management platform is TO B’s management platform.
The birth of the RV Group reminds the industryreal estateIntermediary Unicorn Enterprise Shell in the field. Shell was listed on the US stock market in August this year, and its share price has doubled in just four months. As of December 30, Shell has a market value of about 480 billion yuan.
This means that the market value of shells, which has been established for 2 years and listed for 4 months, is enough to kill many domestic workers who have worked hard for many years.real estateLeading enterprise.
According to data, as of December 30, Vanke had a market value of 329.7 billion yuan.Country GardenThe market value is 228.7 billion Hong Kong dollars (equivalent to RMB 192.63 billion), and the market value of Evergrande is 191.7 billion Hong Kong dollars (equivalent to RMB 161.4 billion).
Shell’s Q3 financial report shows that the total transaction volume on the platform is 1.05 trillion yuan.Year-on-yearAn increase of 87.2%. As of September 30, there were 44,000 brokerage stores and 477,000 connected brokers on the Shell platform.
According to the comparative data, the official announcement data of RV Bao is: aggregated 152 intermediaries, the platform’s annual transaction volume is 1.2 trillion, offline stores 30,600, and broker members 21.62 million. It can be seen that RV Bao has fewer stores than shells. The amount has exceeded the shells.
“With the strong entry of RVB, the current dominant trend in the real estate Internet transaction service market will be broken, and more and more similar companies will emerge in the future, and the industry will present more diverse healthy competition and development patterns. ,” an industry analyst believes.
The “new engine” of the car track
With the emergence of RV Bao, Evergrande’s new actions in the field of auto sales have also surfaced.
Real estate and cars are the largest high-value marketProductmarket. In 2019, the scale of the national automobile market reached RMB 5 trillion. With the rapid growth of the new energy automobile market, the automobile market is expected to continue to grow steadily.
Compared with Shell, the layout of the two major tracks of real estate and cars at the same time is undoubtedly a major advantage of RV Bao.From the outside, the launch of RV Bao will not only continue to consolidate and increase Evergrande’s real estate salesPerformance, It is also paving the way for Hengchi mass production and sales-building a huge automobile sales channel for it.
According to relevant persons from Evergrande, currently,Evergrande MotorHas completed the new energy vehicleindustryFrom the launch of the first six models of Hengchi in August, to trial production at the two production bases in Shanghai and Guangzhou, to the start of road testing and interior exposure of Hengchi 1 at the beginning of December, the mass production of the Hengchi is imminent and is planned to be 2025. The annual production and sales volume will be 1 million, which will also bring huge exclusive sales resources for RV Bao. In the future, RV Bao will also introduce model sales from other car companies.
It is understood that currently RVB has 30,635 offline stores. Before that,Evergrande MotorHengchi Automobile has been prepared for the exhibition experience, sales and maintenanceWarrantyAfter-sales serviceThree centers, including 36 exhibition and experience centers, 1,600 sales centers, and 3,000 self-operated and authorized maintenance and after-sales service centers.
The industry believes that the customer groups of real estate and automobiles are highly overlapped. If RV Bao can open up customer resources, realizeCross-selling, Auto trading will become a strong driving force for its performance growth and an incremental business with imaginative space. With the blessing of more than 30,000 offline stores, Evergrande Motor will quickly expand its channels and lay the foundation for future sales.
Evergrande stated in the press release that looking to the future, relying on the two major industries of real estate and automobiles with an annual transaction volume of more than 30 trillion yuan, as well as the continuously expanding post-trade market such as home improvement and automobile user services, the RV Bao Group will rely onborrowWith its own advantages in technology R&D and application, business model innovation, etc., it has become a trillion-level valuation Internet technology service giant with a lot of room for imagination.
Well-known real estateAnalystYan YuejinBrokerageThe Chinese reporter said that from the perspective of Evergrande’s marketing strategy this year, its efforts to build and use Internet platforms have been significantly strengthened.RV treasureproductThe active introduction of the model of national brokers shows that the subsequent development of marketing channels will help promote the marketing business. In addition, this type of model also shows that Evergrande has a very strong ability to develop in the field of Internet technology, and it can form a better development model in the future.
It is worth noting that there are many problems in the real estate brokerage marketing model for all citizens, especially in product promotion and promotion, there are many loopholes and risks. This is what relevant real estate companies need to pay attention to when operating such platforms. Otherwise, relying too much on the resources of the national broker members will often cause many transaction disputes.
(Source: Brokerage China)
(Editor in charge: DF398)
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